WOM Trumps Expertise Every Time, Son
WOM Trumps Expertise Every Time, Son February 16, 2008Ryan0 comments You know, it’s funny, usually when you’re in the process of making a buying decision you seek out the most expert advice you can possibly find in an effort to narrow down the choices. You go with knowledge, experience … expertise. At the same time, you usually don’t rely solely on one person’s opinion. You also ask around – friends, colleagues, other people you know own and use the product for an additional perspective. T
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